• Being Curious

    About people, processes and systems.


    As a strategic designer and researcher, I work with user experience, service design, and product innovation projects. With over 10 years of experience across different roles, my skills and tools are drawn from diverse fields of practice: human-centered design, business strategy, user and design research, organizational change, and learning.


    My strategic design and research services include but are not limited to:

    • User interviews and insight generation 
    • Journey mapping and persona development
    • Market research and competitive analysis
    • Concept development and validation
    • Collaborating with cross-functional teams including UX/UI designers, engineers, and PMs.

    I love creating visual narratives to produce a better strategic impact with my work. My mission is to be a part of challenging transdisciplinary projects and deliver solutions that will improve the quality of life.

    I am a voracious reader of fiction, design, business, and technology and an occasional writer of Hindi poetry. In an earlier life, I was trained in Hindustani classical music and how to weave on a handloom.


    I reflect and write about my practice and observations here.

    Due to confidentiality reasons, not all of my work on service design and user research is featured here Please reach out to me if you are interested: gunjanvsingh@gmail.com 




  • My Work

    Discover. Define. Design. Repeat

  • Collaborations

    My passion projects



    As a core team member of Holis, my focus is on strategic growth and development. Holis is a non- profit organisation that fosters social innovation through interdisciplinary collaboration and collective intelligence. At present, Holis comprises a place-based learning program and an action lab which bring together professionals from a wide range of disciplines to work on social innovation projects.



    I am part of the Ethnoborrel team that organises regular meetups for professional ethnographers. It is a gathering of practitioners from diverse fields where we present work, seek advice from peers, discover opportunities, advance skills, and link up with broader global networks. My interest in anthropological and ethnographic methodologies stems from the fact that designers have to be keen observers and sense-makers of the human context they are designing for.



    Trendwatching in the changing landscape of jobs and skills.
    I have written about my observations from an intersection of design, technology and human interaction. My research and insights focus on special skills and learning environments for the new reality of the future workplace.

    Creative Partner

    BusyPencils was an entrepreneurial venture where I worked with my two scientist partners to explore and delve into big datasets and information, finding the interesting chunks and creating engaging visual narratives out of them.

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