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Design the new business

Short documentary on design's role in changing the dynamics of business

Project Brief:

Design the new business is a short documentary which was the summer project of a group of six industrial design students from Delft University of Technology. We interviewed people from industry, design educators and design practitioners about the newer forms of design intervention in business nowadays,be it designing product service experience ecosystems, service design for citizens or collaborations between networks.

My contribution:

Filming and conducting interviews,creating interview guides and transcripts, storyboarding

The project was indeed a design research project in a different manifestation. The primary research question was how is design influencing the creation and the running of the businesses in the contemporary world. We, the researchers decided to ask the question with many more poignant details to the different stakeholders in the industry.The movie was a part of the Dutch Design Week 2011, Design film festival Singapore 2011 and Design Indaba 2012, South Africa among many other screenings around the world.The movie and the whole story behind it is available at

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